CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how. Visit this site regularly for real-life stories, pragmatic advice, and lessons learned.

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A CMO to Know

A CMO to Know: Salesforce Canada’s Tricia Gellman
ITBusiness Staff @cmodigital
Published: March 13th, 2017

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TORONTO – Tricia Gellman is helping stake out uncharted territory for Salesforce.com. As the first CMO of the customer relations management (CRM) giant’s Canadian arm, she finds herself not only in charge of building its brand awareness but, along with Canadian sales head Richard Eyram, essentially running a division that employs some 1000 people across…

A CMO to Know: Kevin Suitor, TELoIP
Gary Hilson @cmodigital
Published: December 16th, 2016

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Networking veteran believes 2017 is going to be a tipping point for software-defined networking

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The marketing landscape of 2014: What digital marketers need to know

The increase in online videos, the rise of social media, the ability to measure impact through metrics - today's digital marketers now have more tools than ever in their arsenal, and at IT Business.ca, we've been keeping track of the changes and advances as they happen. Here's a collection of articles outlining the marketing landscape for digital marketers today.


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All communications are CASL compliant. Register to receive this free guide as well as emails about other product and services offerings that may be of interest to you from ITWC. By submitting this registration you are consenting to be contacted by a representative of IT World Canada, including by electronic message. This consent can be withdrawn at any time by clicking Unsubscribe on any email.

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Ellie Martin

Ellie Martin

Ellie Martin is co-founder of Startup Change group. Her works have been featured on Yahoo!, Wisebread, AOL, among others. She currently splits her time between her home office in New York and Israel. You may connect with her on Twitter at @EllieMartin120.

Brian Jackson

Brian Jackson

Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

Steve Proctor

Steve Proctor

Steve is Vice-President Marketing and Communication with ITWC. He spent 25 years in progressively senior positions as a journalist and editor with the Halifax Herald, with his final ten years as Business Editor. He has published two books and his freelance articles have appeared in national and regional magazines. He has led social media and communication efforts for two crowdfunding ventures and written and directed numerous dinner theatres for charitable endeavours.

Eric Emin Wood

Eric Emin Wood

Associate editor at IT World Canada. When not writing about the tech industry enjoys photography, movies, travelling, the Oxford comma, and will talk your ear off about animation if you give him an opening.

Alex Radu

Alex Radu

is a staff writer for IT World Canada. When not writing about the tech industry, you can find him reading, watching TV/movies, or watching the Lakers rebuild with one eye open.


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CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how.

Visit this site regularly for real-life stories, pragmatic advice, and lessons learned.


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